Despite their demanding presence, your logo is not your brand. Your brand is the experience your customers have and then tell their friends about. All the design craft in the world can’t make a logo that can convince someone your product or service is great if it isn’t.

Artikel van Art Director Jon Hollamby over de de functie van het logo en welke factoren het meest de beleving van je merk bepalen.

https://medium.com/design-domain/forget-about-your-fucking-logo-nobody-cares-c5e92c12730